Iryna Kupchenko
Co-founder, Marketing Chief Muse
Superpower: making creativity effective and never boring. My curiosity and 12 years of experience in marketing help me create solutions that stand out. The last 6 years in the startup world have allowed me to combine unique creative skills with a growth hacking approach to strategy creation. Creativity synergizes with the effective use of digital channels. I believe that all creative ideas are born from human behavior and are scaled through the precise combination of modern customer engagement tools.
I study cultural code in the context of marketing and communications and dream of writing a book about it one day. I adore Formula 1 for its incredible culture of leadership, constant spirit of competition, and immense hard work.
I am inspired by entrepreneurs — they are my constant source of inspiration, my rock stars! I believe that entrepreneurs change the world, and I am proud to be part of all our projects: past, present, and future.