Increase current client satisfaction and brand recognition through potential clients.
Conducted in-depth interviews with Smile atelier clients and competitive clinics. Based on the data obtained, developed a communication strategy, tactics, identified bottlenecks, and built a comprehensive approach to improving the experience of current clinic clients and attracting new patients.
Creating a communication policy in the highly competitive real estate market.
For each object, we developed positioning, an advertising campaign considering communication channels, tone of voice, and created a unique selling proposition.
Create a new cosmetic brand.
Developed naming, identity, approved packaging, created a communication policy on social networks, clearly defined target audiences, unique selling proposition (USP), and calls to action for each.
Due to the project being approved before the war in Ukraine and the product being ready for sale during the war, the last two points underwent significant necessary changes without our participation.
Bring the store into the top 3 in Ukraine by online sales volume, increase customer loyalty and satisfaction with offline boutique service.
Conducted a series of in-depth interviews, resulting in refined assortment, new communication policy, updated positioning, and added a website as a new sales channel.
Create a brand that can be used in various areas related to a healthy lifestyle among women.
Created naming, identity, positioning.
The multi-channel use of the brand was ensured by centering on the personal brand of the owner.
Under this brand, granola was produced, women’s training programs for implementing a healthy lifestyle in routine life were created, and a book of useful recipes was written in electronic and print formats.
Formulate a brand platform and establish a marketing structure within the company.
We conducted a strategic team session and a brand sprint to define the brand’s philosophy. We created a marketing structure integrated to work on the parent brand and international partner sub-brands. This new structure ensures a consistent and strategic marketing approach, enhancing brand coherence and market reach.
Develop a go-to-market strategy for entering the EU market.
We implemented a range of growth-hacking techniques for rapid market testing in the EU. We created an investment chatbot with educational features to attract potential clients and build a community of early evangelists. We also developed an app in a waiting list format with an integrated referral system and giveaway mechanics to reduce user acquisition costs.
Create a brand platform and go-to-market strategy for entering the UK market.
We refined the company’s vision and formulated a value proposition that incorporates cultural norms. We developed the main communication message and brand promise. We meticulously mapped all customer touchpoints and created a customer journey map (CJM). Additionally, we implemented a metric system for continuous analysis and improvement, ensuring a successful market entry and steady growth.
Develop an acquisition strategy.
We created new naming and positioning, which allowed for synergy between the personal brand and the clinic’s brand. We developed a comprehensive media plan and communication tactics for attracting new clients, ensuring a harmonious blend of personal approach and professional appeal of the clinic.
Rebranding, new positioning, advertising campaign for the season opening, create content to increase mentions on social media.
We developed a new identity, added new vibes to communication, integrated new ideas into all customer touchpoints.
Create a brand platform and branding.
We formulated a value proposition for each target segment. We developed the brand as a solution, organization, and person, symbol. We created a communication concept for all touchpoints.
Develop a strategy and communication tactics for a closed entrepreneurs’ club.
We worked with club members in feedback sessions, formulated positioning in the media field. We created news hooks, communication channels, and tone of voice, and updated the member onboarding system.
Analyze existing marketing communications and create a marketing strategy for the CFG network.
We identified insights through in-depth interviews and integrated the motivation of each consumer group into the communication. We developed positioning, value proposition, and a proposal for a wow-service. The leitmotif: “Jazz your Charisma!”
Create brand architecture, branding, and communication.
We conducted in-depth interviews with customers and sampled the entire range. We developed the concept for the parent brand and three sub-brands. We created the identity, formed a marketing team, prepared a communication launch tactic, and supported advertising campaigns.
Develop a communication strategy for investors and clients.
We created the identity and branding. We formulated the complex’s value proposition, brand promise, worked through all customer touchpoints, and prepared all communication materials.
Branding and communication for a unique country residence.
We found an insight that became the foundation of the brand style, storytelling, and overall communication: “The Key to the Sea Forest.” We developed everything from naming and identity to video scripting. We also crafted a resident memorandum, outdoor communication, and organized guerrilla marketing.
Develop a brand platform for launching new communication.
We designed a value model for the product aimed at all target audiences. This helped us formulate the company’s marketing strategy, select communication channels, and create a sales launch tactic for construction projects.
Develop a food zone concept for launching a new format in the network.
We researched consumer preferences for take-away ready meals and studied the niches of “to go” supermarkets. Based on the data obtained, we developed a positioning strategy, created MVPs of two formats, and prepared them for testing.
Develop a communication strategy for the online store and increase brand recognition among “wine connoisseurs.”
We asked customers what Vintage meant to them and discovered that it was associated with vivid life moments. This inspired the idea: “Download the Mood.” We created advertising materials based on this slogan and developed a media plan for promotion. Now, everyone knows that real life moments are best enjoyed with Vintage.
