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Stage 1. Marketing
  • ✔️ Auditing all touchpoints, including websites, social networks, commercial offers, and funnels
  • ✔️ Conducting market and competitor research
  • ✔️ Conducting in-depth interviews with existing or potential clients to search for insights and find differentiation points, if necessary
Stage 2. Brand Platform Formation
  • ✔️ Creating positioning and a value proposition for clients
  • ✔️ Developing ideas for contact points with the target audience
Stage 3. Communication
  • ✔️ Forming a communication strategy across all touchpoints
  • ✔️ Building a lead generation funnel with performance indicators